MediaPost Publications Unhealthy Habit: Why Haven’t You Optimized Your Mobile Experience Yet?

We’ve reached the tipping point where the most creative, engaging and action-driving digital marketing initiatives that were originally designed specifically for the Web can be a wasted investment. This is due to the fact that the majority of your audience is likely seeing this content on their smartphone and it’s not optimized for the mobile channel. Case in point, for the first time ever, smartphones outsold PCs this year, and that ratio will only continue to grow.

via MediaPost Publications Unhealthy Habit: Why Haven’t You Optimized Your Mobile Experience Yet? 04/03/2012.

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