I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter.
But there’s a way to fix this.
Below, you’ll find the 8 critical features that will help you get every possible insight out of Google Analytics. You’ll know whether or not your site is worth the effort, how to protect yourself from corrupted data, and how to evaluate all of your marketing efforts. To figure out how to grow your business, you’ll need to activate each of these features.