Calculating the ROI of a mobile marketing campaign

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign.

If you are going to take this challenge on, the key formula you will need to know is the customer lifetime value formula (CLV).

CLV, in its most fundamental sense, is the amount of revenue the average customer generates for your company during the time he or she remains a customer.

via Calculating the ROI of a mobile marketing campaign – Columns – Mobile Commerce Daily.

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