10 Email Design Best Practices for a Mobile Email, Smartphone, Tablet World

Standard email best practices were developed to optimize email for desktop users viewing through Web browsers or email clients. However, email is increasingly being read on mobile devices. According to Return Path, mobile email open rates increased 34 percent in the second half of 2011Opens in a new window, while webmail and desktop opens declined. Which best practices still apply to designing email for a mobile world?

via 10 Email Design Best Practices for a Mobile Email, Smartphone, Tablet World : Page 1 of 2 : Target Marketing.

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