Mobile Apps Put Food to the Health Test in Grocery Aisles

The new mobile tools are designed to bring a sense of transparency to store aisles, aiding in healthy purchase decisions. And they’re surprisingly well penetrated: Of U.S. smartphone owners — now about half the mobile-phone-toting population — 44% have a health-related app, according to a January ComScore survey. Seventeen million people accessed health information on their phone in late 2011, up 125% from the year prior.

via Mobile Apps Put Food to the Health Test in Grocery Aisles | Digital – Advertising Age.

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