When it comes to small business marketing, merchants can’t sit back and wait for customers to come to them. They have to go where the customers are, and for the 88% of U.S. adults who own cell phones, that means going mobile.
One of the simplest solutions for merchants just beginning to dip their toes into mobile marketing is text-based mobile coupons. Coupons that are sent via SMS are eight times more likely to be redeemed than coupons sent through email, and 90% of these messages are opened up within just three minutes of receipt.
Here are six tools that local merchants can use to drive sales with targeted coupons sent to their customers’ mobile phones.