SMS, NFC Mobile Loyalty Program Yields Results for Dairy Queen Franchise

Challenge: Acquire loyalty program members.

Solution: Launch a text-based, near-field communication mobile loyalty program.

International Dairy QueenOpens in a new window franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program.

He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted the 12,000-resident-strong community of Rochester, Ind.

via SMS, NFC Mobile Loyalty Program Yields Results for Dairy Queen Franchise : Page 1 of 2 : Target Marketing.

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