Challenge: Acquire loyalty program members.
Solution: Launch a text-based, near-field communication mobile loyalty program.
International Dairy QueenOpens in a new window franchisee Dave Reasner wanted a blizzard of customers to join his loyalty program.
He got his precipitation: By the end of his pilot mobile loyalty rewards program, nearly 1,000 customers became members. Not too shabby, considering he targeted the 12,000-resident-strong community of Rochester, Ind.