I’m sure you have seen dozens of articles here and elsewhere about mobile payments. The concept of consumers waving a smart phone at a point of sale terminal to pay for a purchase has caught the public’s attention, but mobility is much more than that. Just as mobile technology has freed all of us from the tether of a land line or a network cable, mobile commerce has made it possible for merchants and their customers to do business on the move in a multitude of ways.
Visionary retailers already are using mobile technology to stay connected to their customers wherever they are and no matter what they’re doing. They’re using mobile payments acceptance to bust lines and personalize customer service. They’re using mobile devices to provide customer demos, check inventory, send and redeem offers and complete sales in the aisle. That’s transforming the customer experience, and the ability to accept electronic payments is critical to a successful customer experience.