The world’s population reached 7 billion in Oct. 2011, and according to an IDC report, one in every seven of those people owns a smart device. By now, we’ve all heard, “mobile is the future.” What the IDC report should tell us is that mobile is already here.
Emerging markets such as Brazil and China are particularly key, with companies scrambling to reach consumers in these spaces. As companies do this, they should be aware that a one-size-fits-all approach will be ineffective in establishing a presence.
What companies should do is create localized apps in order to increase specific customer bases. To do this you must have a strong localization strategy. Here are four things to consider when getting started.