Mobile Banking Set To Explode, Here’s What Marketers Need to Know

Two research studies on mobile banking tell financial marketers they need to pay more attention to this critical channel.

One study commissioned by the Federal Reserve System examines the increasing impact mobile tools have had on consumers’ banking, budgeting, shopping and payments behaviors. The report titled “Consumers and Mobile Financial Services” presents findings from an online survey with over 2,200 participants, conducted in December 2011 and January 2012. The report explores the use of mobile technologies as a means to access financial services and make financial decisions.

via Mobile Banking Set To Explode, Here’s What Marketers Need to Know | The Financial Brand: Marketing Insights for Banks & Credit Unions.

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