Google to Marketers: Go Mobile or Go Home

So today, Google is launching a renewed initiative to walk marketers through the best ways to reach people when they’re staring at a device in their hand rather than on their lap or desk. The Mobile Playbook, subtitled “The Busy Executive’s Guide to Winning with Mobile,” is being released today along with a video broadcast at noon Pacific today with several marketers and agencies relating their success in mobile initiatives.

via Google to Marketers: Go Mobile or Go Home – Forbes.

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