iPhone App Downloads Plummet in March, While Mobile Marketing Costs Hold Steady, Report Fiksu Indexes

Fiksu, Inc. (www.fiksu.com), the industry’s first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported that mobile app downloads plunged by 30 percent in March, returning to pre-iPhone 4S launch levels. The cost to acquire loyal users dipped very slightly during the month.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped by almost two million daily downloads to 4.45 million daily downloads, down from 6.35 million in February.

The Fiksu Cost per Loyal User Index was the steadiest observed, dropping by less than 1 percent in March to $1.30, from $1.31 in February.

via iPhone App Downloads Plummet in March, While Mobile Marketing Costs Hold Steady, Report Fiksu Indexes – PR Newswire – The Sacramento Bee.

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