Monthly Archives: May 2012

Survival Guide to Avoiding Mobile Marketing ‘Death Traps’

These days, you can read a lot of great articles about mobile technologies and the evolutionary shift from Web Content Management to Customer Experience Management. While we do need these great technology platforms to fulfill the promises of the mobile … Continue reading

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Mobile Marketing Basics

The Handheld Disruptor. The smartphone has become the new — and if ignored, lethal — thorn in retail’s side lately. Last month, Best Buy announced it will close 50 stores thanks to a lackluster fourth quarter. The culprit? Most likely … Continue reading

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mobilemarketing.mp4 – YouTube

Go where your customers are looking. Mobile Marketing, and social media marketing leverage whats best about the internet. via mobilemarketing.mp4 – YouTube.

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Mobile Marketing Rising Sharply in 2012, But Challenges Stunt Growth

Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the … Continue reading

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Engagement-Based Emailing

While some are trying to dispel the whole notion that mailing long-term inactives is a danger at all, there’s mounting evidence that smart marketers are taking prudent steps to improve their deliverability and email revenue by using engagement metrics. At … Continue reading

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6 Ways Advertisers Can Adapt To The New Mobile World

The truth is many brands don’t know how to best approach the mobile channel and have been caught off guard by how quickly consumers have shifted from the desktop to the handheld. How do you communicate with an always-on audience? … Continue reading

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More Marketers Going Mobile

Marketers are showing strong interest in adopting a wide range of stand-alone and integrated mobile marketing programs this year, a new survey shows. Though businesses have a clear understanding of the benefits of mobile marketing, a lack of resources and … Continue reading

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