Six QR code campaigns that actually worked

QR codes are now a common feature in marketing campaigns, though many people are often sceptical about their value.This scepticism is often justified as, though we have seen some creative examples, QR codes are often used very badly.

Also, while it is easy to find creative examples, brands and marketers aren’t always forthcoming about revealing the stats around campaigns.

So here are six examples where we have some stats, and where QR codes have been used effectively…

via Six QR code campaigns that actually worked | Econsultancy.

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