Are Your Leads Leaking Out of the Funnel?

As a marketer, you understand the importance of generating a steady stream of prospects so your sales funnel doesn’t dry up. Finding resources to generate high quality leads is a never-ending challenge, so it’s important to keep those newly acquired prospects interested and engaged with your product or service, so they don’t leak out of the funnel. For example, it’s easy for trade show leads to leak out of the sales funnel simply because there are too many leads to follow up in a timely manner. Rather than let this happen, import them into a marketing automation solution, assign them to a lead nurturing campaign that was set up prior to the trade show, and they’ll start receiving nurturing emails that re-engage them with your company in a timely manner.

via Are Your Leads Leaking Out of the Funnel? | Business 2 Community.

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