Until recently, mobile video ads have mostly been pretty boring. That’s because, frankly, they’re difficult to make and scale across all the different devices that brands, agencies and marketers want to serve them in. So instead, they serve up boring old display ads, or maybe pre-rolls, against mobile video.
Ad network Tremor Video is hoping to change all that, with the release of a new platform that will make it easier for agencies to create and serve up more interactive mobile video ads. With Tremor’s Mobile Creative Platform, agencies can avoid the problem of device fragmentation.