6 Ways Advertisers Can Adapt To The New Mobile World

The truth is many brands don’t know how to best approach the mobile channel and have been caught off guard by how quickly consumers have shifted from the desktop to the handheld. How do you communicate with an always-on audience? Is it better to focus on mobile search ads, display, location-based ads or social media? How much do you budget for mobile vs. other channels? How can you measure success of mobile campaigns when the line between online, offline, desktop, and mobile has become so blurred?

via 6 Ways Advertisers Can Adapt To The New Mobile World – Forbes.

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