Mobile Marketing Rising Sharply in 2012, But Challenges Stunt Growth

Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business leaders worldwide.

via Mobile Marketing Rising Sharply in 2012, But Challenges Stunt Growth.

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