Mobile Marketing Basics

The Handheld Disruptor. The smartphone has become the new — and if ignored, lethal — thorn in retail’s side lately. Last month, Best Buy announced it will close 50 stores thanks to a lackluster fourth quarter. The culprit? Most likely Amazon with some help from mobile devices. Mobile has turned the traditional sales cycle on its head by giving customers the ability to quickly browse and compare prices from competing outlets (digital included), effectively turning big box giants like Best Buy into showrooms for online retailers. Another problem: phones and tablets make for a 24/7 digitally-connected world: the pressure to make an in-store purchase evaporates when a consumer knows she can buy from her iPad later after further consideration.

via Mobile Marketing Basics | Business 2 Community.

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