Monthly Archives: June 2012

SMBs Prepare To Jump Into Mobile Marketing

Earlier this week, eMarketer commented on a survey from Strongmail which found that 75 percent of marketers without a current mobile strategy have plans to develop one within the next year. Strongmail’s 2012 Mobile Marketing survey found that 14 percent … Continue reading

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Neolane Delivers Marketing Industry’s First Personalized Mobile App Capability

For example, consider this use case where a customer browses through a consumer electronics retailer’s website and spots a video game he likes. The customer has also downloaded the retailer’s app, accepted push notifications, and opted-in for geolocation. When in … Continue reading

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Mobile Hits the Mainstream: Technology and Industry Trends | Travel Research

After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and … Continue reading

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23 Eye-Opening Mobile Marketing Stats You Should Know

Marketers are starting to realize that the mobile upswing isn’t just a fad. Thing is, if you haven’t already made an investment in mobile marketing, starting now could seem a little daunting. I mean, it’s just one more thing to … Continue reading

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Facebook Mobile Ads a Hit for Investors, But What About Marketers?

Click-through rates on Facebook mobile ads are significantly higher than those of their desktop counterparts, causing many a tech publication to declare Sponsored Stories on mobile a success. It may be a bit early for marketers to buy into the … Continue reading

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Mobile marketing industry ‘worth £3.3bn’

The value of the global mobile marketing industry has been estimated at $5.3 billion (£3.3 billion) and growing, it has been reported. Global arms of the Internet Advertising Bureau (IAB) have joined together to compile data on this rapidly expanding … Continue reading

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Marketers Investing Heavily in Customer-facing Mobile Initiatives But Failing to Make the Grade

Marketers are planning to invest an average of $543,000 on customer-facing mobile projects in the next 12-18 months, according to the Mobile Business Forecast for Marketers 2012 research published today by Antenna Software. The report looks at the types of … Continue reading

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