How to incorporate mobile-optimized marketing into your business

While business need to get smart quickly about their mobile presence and promotions, they need to fight the trendy urge to just quickly grab the mobile ‘shiny object,’” says Kevin Hourigan, president and CEO of the Web design, development and online marketing agency Bayshore Solutions. “Smart and successful companies will take a strategic approach to incorporating mobile as an important element in their online marketing.”

Smart Business spoke with Hourigan about how to get the best business value and results when adding mobile to your marketing mix.

via How to incorporate mobile-optimized marketing into your business | Smart Business.

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