Mobile Advertising: Short and Sweet: Text Marketing

Effective texts are short and direct, and they offer something of value to customers. Long, rambling texts, or texts that take up more than one message, are likely to be ignored and might even prompt customers to opt out of receiving them. “You have to be a very effective communicator,” explained Trumpia CEO Ken Rhie. “You have to be very succinct.”

via Technology News: Mobile Advertising: Short and Sweet: Text Marketing.

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