There are three primary benefits to mobile marketing that were identified by the research:
1. They can be personalized – this provides a greater ability to enhance the efforts through more relevant and targeted programs, encouraging response rates to improve.
2. They are quantifiable – these solutions create increases in purchasing frequency and revenues that are more measurable than traditional techniques.
3. They occur in real time – the very nature of smartphones make it possible for offers to be made in a more timely basis, which drives improved results.