BRIC Mobile Marketing Market Opportunities Discussed in New Topical Study

At present, mobile marketing in the BRIC countries takes the form of mass market campaigns targeting customers through bulk messages. However, this is expected to change as marketers start using location-based services, which will be driven by the increased penetration of smartphones and improved mobile infrastructure to enable accurate and high-bandwidth services. As such, mobile marketing campaigns are expected to become more personalized through using location-based promotional strategies.

via BRIC Mobile Marketing Market Opportunities Discussed in New Topical Study Published at MarketPublishers.com.

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