Walmart launches new mobile marketing campaign with Procter & Gamble

he so called PGMobile initiative, which is a month-long campaign that will be held throughout July, will feature a truck that is covered with QR codes. These codes are linked to several goods that are produced by P&G. Scanning these codes with a smart phone will allow consumers to make mobile purchases of these products through Walmart.com. These products will then be shipped to a consumer’s home or other provided address. The PGMobile truck will also pass out free samples of products to consumers. The truck can be called to particular neighborhoods in New York City via Twitter.

via Walmart launches new mobile marketing campaign with Procter & Gamble.

Advertisements
This entry was posted in Mobile Marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s