Mobile Hits the Mainstream: Technology and Industry Trends | Travel Research

After years of speculation about when and how mobile would impact travel, the mobile platform is now influencing every stage of the travel life cycle. Mobile is truly a global phenomenon: Smartphone usage now exceeds 50% in the U.S. and Europe, with adoption increasing rapidly in emerging markets. Mobile devices have hit the mainstream, with broad-reaching implications for travel strategy.

via Mobile Hits the Mainstream: Technology and Industry Trends | Travel Research – Industry Events – PhoCusWright Conference.

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