Neolane Delivers Marketing Industry’s First Personalized Mobile App Capability

For example, consider this use case where a customer browses through a consumer electronics retailer’s website and spots a video game he likes. The customer has also downloaded the retailer’s app, accepted push notifications, and opted-in for geolocation. When in the vicinity of one of the retailer’s stores, the customer will receive a one-to-one push notification offering a personalized discount on the video game he has researched online. Once the customer opens up the app, he can consult a map to locate the nearby store, view the best route, and access a unique bar code to be used for the in-store discount.

via Neolane Delivers Marketing Industry’s First Personalized Mobile App Capability – MarketWatch.

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