Earlier this week, eMarketer commented on a survey from Strongmail which found that 75 percent of marketers without a current mobile strategy have plans to develop one within the next year. Strongmail’s 2012 Mobile Marketing survey found that 14 percent of business owners plan to dive into mobile within the next six months, 29 percent in the next 6-12 months, and 32 percent will do it in the next year or more.
It’s worth noting that even the marketers currently putting off mobile know they have only have a short window where they’ll be able to ignore this trend. The world and the market are becoming increasingly mobile-reliant. If you want your customers to be able to find you, your business must go where they are. And they’re on the move.
There’s no getting around it.