Marketing feature: ‘Contextual’ apps are changing the mobile landscape

Given the power packed in today’s smartphones, it’s no surprise that app usage is exploding. Whether we’re looking for the nearest café or paying our bills, mobile is revolutionizing how we live. But the current technology is just the start of something much bigger.

A second-generation wave of “contextual” apps are destined to change the mobile landscape. These will be apps that can determine where we are and what we’re looking at and present us with a veritable library of pictures and information about that spot. Other apps that know what we like — say, a brand of shoes or a sport — will indicate where we can find them based on our co-ordinates, time of day and any other factor that might come into play.

via Marketing feature: ‘Contextual’ apps are changing the mobile landscape | Digital Life | FP Tech Desk | Financial Post.

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