Making the Most of the Hot New Trend

The term “mobile” tends to confuse a lot of business owners. Questions pop up like “Do I really need it?”, “Is my site mobile ready?” and, “What do consumers expect from mobile?” Deciding to go mobile is, for many, no longer an option. With staggering numbers of people accessing content on their mobile phones, mobile is a must. I asked Tania Mulry of DDx Media to spend some time breaking mobile down for us.

via Penny C. Sansevieri: Mobile Marketing Magic: Making the Most of the Hot New Trend.

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