Monthly Archives: August 2012

Anyone Who Says the Mobile Marketing Revolution is Coming is Wrong. It’s Here.

As the days when social media was pegged as a fad drift from memory, mobile advertising has risen to take its place. Will mobile ads be effective, what ad format works best, who will win the mobile payments battle and … Continue reading

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mHealth expected to play an important role in health care reforms

Mobile technology will take a prominent place in the new more digital infrastructure. via mHealth expected to play an important role in health care reforms – QR Code Press.

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QR codes can play an important role in consumer trust

Unfortunately, many of the consumers find that even when they do know what QR codes are and they use their mobile devices to scan them, they rapidly discover that the mobile marketers didn’t take the time to make the scan … Continue reading

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Hot new ways CPG marketers can engage via mobile

Mobile devices have achieved their reach of 100 million American consumers 11 times faster than the internet did. What’s powering this revolution? Only the most productive, engaging, and entertaining devices ever created, and, to top it off, you can take … Continue reading

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Pizza Keeps Delivering for Mobile Marketing

The pizza industry is doing wonders for the growth and expansion of mobile marketing, as some of the biggest names in the food category continue to embrace the channel and its tools faster than it takes to polish off a … Continue reading

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Reinvigorate Email Marketing

It’s clear that as mobile and social channels have gained in popularity, email delivery and open rates have declined. Last year, the Direct Marketing Association economic impact study found that email marketing returned $40.56 for every dollar spent on it. … Continue reading

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Papa Murphy’s expands mobile marketing initiative

“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing officer at Papa Murphy’s. “Consumers are seeking faster and more flexible ways to … Continue reading

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