How Mobile Marketing Can Add To Consumer Trust

Mobile marketing is one of the hottest topics of any marketing conversation at the moment. Oftentimes though the focus is where it is missing the mark. One of the favorite subject matters regarding mobile’s ‘unrealized potential’ is the use of QR codes. Complaints from consumers about these mythical beasts range from useless to “What’s that again?”. Of course they are not all bad but thus far, the QR code has been a bit of a disappointment.

via How Mobile Marketing Can Add To Consumer Trust.

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