Papa Murphy’s expands mobile marketing initiative

“We’re convinced that the ability to reach our consumers via mobile technology is critically important and a natural step in our evolution,” said Jenifer Anhorn, chief marketing officer at Papa Murphy’s. “Consumers are seeking faster and more flexible ways to access our restaurants. It’s important for us to offer new and exciting ways for our customers to communicate and engage with Papa Murphy’s.”

via Papa Murphy’s expands mobile marketing initiative | PizzaMarketPlace.com.

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