Reinvigorate Email Marketing

It’s clear that as mobile and social channels have gained in popularity, email delivery and open rates have declined. Last year, the Direct Marketing Association economic impact study found that email marketing returned $40.56 for every dollar spent on it. That’s significantly less than the estimated $52.23 returned for every dollar spent on email marketing in 2006. And that number is expected to fall each year, reaching new lows of $39.40 returned for every dollar spent in 2012 and $35.02 returned for every dollar spent in 2016. The rapid adoption of mobile devices is having a negative effect on customer engagement and email marketing ROI, although marketers who invest more time into monitoring engagement will likely achieve a higher ROI for each email sent.

via Reinvigorate Email Marketing – CRM Magazine.

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