Hot new ways CPG marketers can engage via mobile

Mobile devices have achieved their reach of 100 million American consumers 11 times faster than the internet did. What’s powering this revolution? Only the most productive, engaging, and entertaining devices ever created, and, to top it off, you can take them with you wherever you go. We hear the word “addiction” a lot in reference to mobile phones. Users report a need to begin and end their day with their phone and admit having an addiction to them — whether for gaming, texting, connecting with a community, or accessing endless information. For marketers, there is a real opportunity to engage with consumers in this personalized, highly interactive environment.

via Hot new ways CPG marketers can engage via mobile – iMediaConnection.com.

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