Why Mobile?

Why mobile? Over 969 million mobile subscriptions now exist in the United States according to the International Telecommunications Union. There are 286 active mobile broadband subscriptions out of the nearly 1 billion mobile users now in the U.S. The growth and usage of mobile communications can no longer be ignored by business owners. Mobile marketing is one area of business that is catching steam and those that are marketing to mobile users are boosting company revenues. Getting started reaching mobile customers is much easier than most people think and can be one way to help reach a fresh source of paying consumers.

via Why Mobile? | Marketers Black Book.

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