Digital marketers understand the difference between a mobile app and a mobile site. (Especially when our client tells us they would like an app and immediately we want to scream).
Mobile search continues to explode year after year, and yet, it’s like pulling teeth to get a client to convert to a mobile site. In fact, I find it astounding that less than 20 percent of U.S. companies complement their traditional website with a mobile optimized one.
But that means 80 percent of companies will eventually make the move, which means more opportunity.
So — how do we convince the 80-percenters to join the mobile world?