The Business of eCards is Booming

Based on the findings presented in the 2012 U.S. Prepaid Consumer Insights Study, which was conducted by First Data and Market Strategies International, gift cards have never been more popular. In fact, a staggering 93% of consumers would prefer to receive a $25 gift card than a physical present of comparable value.

via INFOGRAPHIC: The Business of eCards is Booming | Mobile Marketing Watch.

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