How To Plan For Mobile Commerce Beyond the Holidays

Consumers are turning to their mobile device as an impartial influencer of their buying decision, and marketers need to guide the consumer through the process with mobile-optimized experiences. A major factor driving consumers to research a product from their mobile phone while still in-store is to simply feel better about their purchase, which could be price, product reviews, alternative product selection, warranty and more. Mobile devices continue to be used throughout the path to purchase, and marketers need to embrace this trend and provide accurate and easily accessible product information that builds consumer trust and loyalty.

via How To Plan For Mobile Commerce Beyond the Holidays | Co.Create: Creativity \ Culture \ Commerce.

Advertisements
This entry was posted in Mobile Marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s