Out of the Ashes

The fact that advertisers are able to use all of that data to tailor ads directly to you is a big reason why the post office has found itself in increasingly dire straits. Since peaking at 213 billion pieces of mail processed in 2006, postal volume fell to 177 billion in 2009 and is expected to come in at only about 150 billion in 2020. Why would an advertiser waste the money on a stamp when they can use information you’ve provided to make a specific pitch to you at a fraction of the cost?

via Out of the Ashes — HSS — Investing Daily.

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