2015 Ecommerce Marketing Checklist

When a customer or potential customer takes some desired action like registering for a store’s email newsletter, an automated email campaign can begin a welcome series that encourages a subscription confirmation, reassures the shopper that subscribing was a good choice, and, perhaps, helps to make an initial sale. Or similarly, if a known customer abandons a shopping cart, an automated email series can encourage that customer to return and complete the purchase.

via 2015 Ecommerce Marketing Checklist | Practical Ecommerce.

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