If you want to become a more efficient marketer, you have to be willing to invest in tools that can help automate your efforts.
Last year, more businesses than ever adopted and implemented marketing automation tools in an effort to streamline processes, understand their customers better, and make more money. In fact, according to Salesforce, “a quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies.”
If you’re not sure what marketing automation is, how it can help your business, or where to start, spend some time listening to this four-part series on The Future of Marketing and Sales Automation from Sugar CRM. In it, you’ll hear from a few industry experts as they discuss a handful of examples, best practices, and upcoming trends in relation to marketing automation.