Imagine delivering great content from your website to your customers exactly when they want it, even while you sleep. This is powerful in a world where time zones don’t matter anymore.
Marketing automation enables companies to send content out once a trigger is initiated. It can be anything from a link click to filling out a form. The software also offers tracking and measurement of your communication for even more success.
For instance, you can automate the flow of your leads through your online web forms, including tasks to be assigned to certain sales people for follow up, and simultaneous autoresponders to your leads, including great tips and content while they are still shopping your competition. You can also automate nurture sequences to bring old leads back to the top and regain interest in your products or services at specific times in the future.