The sharp increase of voice search would not be possible without the rise of mobile devices as smartphones are the source of most internet searches. The demand and the technology are now aligned to make voice search ‘a thing’ on a global scale. How this affects SEO remains to be seen. It’s early days yet. However, what we do know is that the game is changing to voice search and companies will need to react sooner rather than later.Another key area which suggests that SEO is not dead, but just needs a tweak is in having the site mobile friendly.