10 Pro Tricks to Master Local Search Marketing – Small Business Trends

Keywords are a major component of any SEO marketing strategy. But when you think of the keywords to focus on for your local business, you have to go beyond just your industry and location.Ciancio explains, “If you are a pizza shop then you obviously want to use keywords like pizza and restaurant because those words do still describe your business. But let’s say your pizza restaurant is also really kid-friendly — you have high chairs, booster seats, coloring books, kids menu options, changing tables in the bathrooms and a clown that comes in once a week. In that case, you’d also want to add ‘kid-friendly’ or other keywords to differentiate your restaurant.”

Source: 10 Pro Tricks to Master Local Search Marketing – Small Business Trends

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