Category Archives: Ecommerce

2015 Ecommerce Marketing Checklist

When a customer or potential customer takes some desired action like registering for a store’s email newsletter, an automated email campaign can begin a welcome series that encourages a subscription confirmation, reassures the shopper that subscribing was a good choice, … Continue reading

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Why Mobile Commerce Is Set To Explode – Business Insider

Here’s a brief overview of the rise of the mobile shopper: Mobile commerce is big, and getting bigger: 29% of U.S. mobile users already have used their smartphones to make a purchase. Mobile sales were 6.6% of Cyber Monday e-commerce … Continue reading

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The Business of eCards is Booming

Based on the findings presented in the 2012 U.S. Prepaid Consumer Insights Study, which was conducted by First Data and Market Strategies International, gift cards have never been more popular. In fact, a staggering 93% of consumers would prefer to … Continue reading

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Steps to Make Your E-Commerce Site Drive Your Sales

E-commerce sites are booming, and they show no signs of fading as online sales continue to increase. Online shopping is convenient, but the risk for customer frustration is higher since there aren’t employees to instantly grab to assist in finding … Continue reading

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‘Showrooming’ Is a Valid Concern for Retailers

“Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. Price-conscious consumers are inclined to defect when presented with a better deal. via ‘Showrooming’ Is … Continue reading

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Making the most of e-commerce

Having witnessed first-hand the power of an ecommerce model to rapidly generate sales, I was surprised to see recent research from Epson which shows that many micro businesses see ecommerce as a threat rather than an opportunity. Ecommerce represents a … Continue reading

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Behavioral Targeting: A Guide To Remarketing Strategy

As discussed on Get Elastic last week, behavioral targeting is the new wave of online advertising. A form of behavioral targeting called “remarketing” is close cousin to paid search and email marketing, with the bonus of only reaching people who … Continue reading

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