Category Archives: Social Marketing

Facebook Promoted Posts (Sorta) Explained [Updated]

Facebook started rolling out its Promoted Posts feature for Page administrators last week but, unfortunately, didn’t explain a whole lot in how this new tool actually works. It sounds like it could be a useful tool, but its quiet introduction … Continue reading

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6 Social Media Elements to Use to Optimize Your Next Email Campaign

Social media sites like Facebook and Twitter aren’t going anywhere anytime soon. Today, one in nine people on Earth uses Facebook. Facebook has become part of our daily routine—almost as basic as brushing our teeth. And when you consider how … Continue reading

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Is Social and Mobile Marketing Right for Your Store? – Business Focus

With all the media attention related to the transformative role that digital, mobile and social platforms are having on consumers today, convenience retailers need to consider several factors when before taking the next step. via Is Social and Mobile Marketing … Continue reading

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How Luxury Retailer Saks Courts the 1 Percent

The National Retail Federation predicts overall retail sales will grow an anemic 2.8 percent this holiday season, but some luxury retailers have a brighter outlook. Take Saks, owner of Saks Fifth Avenue and Saks.com, which expects sales growth this year … Continue reading

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Are You Ready For Facebook Frictionless Sharing?

If you’re one of those bloggers who doesn’t worry about Facebook because you think only young people use social networks, you’re wrong, and you’re missing out on a huge opportunity. Sixty percent of U.S. Facebook users are over the age … Continue reading

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6 Ways To Beat Your B2B Competition Using Social Media

B2B companies looking to get a leg up on their competition should consider how social media can help. Through strategic use of the various social media platforms and tools there are several tactics you can implement to help your business … Continue reading

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What’s More Valuable: A Like or Click?

Facebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions … Continue reading

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