The good news, though, is that Google’s search algorithm doesn’t actually care about big business any more than you. What it cares about is satisfying users and creating happy customers.
Source: Local SEO is Dying. Here’s 14 Ways to Resurrect It
So what’s local SEO? In practical terms, it’s the search results returned for local searches—for example, “car dealers New Jersey” or “Hyundai dealers New Jersey.”Instead of standard Google results, the results for this page will display a local pack: a group of local businesses and detailed information including reviews, addresses, and more—plus a map.The good news is that there are some basic steps you can take to ensure you’re ahead of the curve, and in front of the right customers, when it comes to local SEO.
Source: How Local SEO Drives More Customers to Your Dealership | Dealer Marketing
Mobile searches related to “same-day shipping” have grown over 120 percent since 2015, according to research from Think With Google — reinforcing the need for brick-and-mortar retailers to diversify their same-day pick-up and shipping options in the age of Amazon.As people have come to expect instant or near-instant delivery from both e-commerce giants and on-demand delivery providers like Postmates, expectations for immediacy are high — so it’s no surprise that consumers are starting their days by turning to their devices to find this level of service.“Searches for “same-day shipping” peak first thing in the morning,” writes Google’s Lisa Gevelber in a blog post. “Rather than running an errand on the way to work, people are turning to their devices with the expectation that they can find a business that can help them immediately.”
Source: Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent |
To get Google to show your website on the first page of the search engine you need to publish new, relevant web content on a regular basis on your site. But if your content doesn’t contain the words your audience searches for, they won’t find you. The words people search to find you are your “money words,” your keywords that matter.
Source: TECH TALK: Choose best keywords for your website | Local News | goshennews.com
For the small business owner, growing the business is a full-time job. The task of building a website can be costly and time-consuming, not to mention stressful. Google has made it possible to rank #1 in Google, even without a website. Hard to believe, right?Well, Google has something called Google My Business. By claiming and verifying your business with Google My Business (GMB), you can appear on Google Maps.
Source: How to Rank on Google Without a Website – JewishLink of New Jersey
Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys.
Source: How to get started with local SEO | Search Engine Watch
You heard it right. Once again Facebook has launched a change in how your News Feed will be viewed. Yes, this will affect business owners who use the platform to gain leads, make sales, and engage with your audience.The intention is for Facebook users to have a News Feed full of posts by friends and family and move away from unpaid organic content from company Pages. In an effort to bring Facebook back to its original product goals of connecting people with one another across the globe, they are hoping that by stepping away from showing business content within the News Feed users will have more meaningful engagement as they once did.
Source: Facebook Is Making A Big Change To Your News Feed | Promo by Slidely – Video ads and Marketing