To get Google to show your website on the first page of the search engine you need to publish new, relevant web content on a regular basis on your site. But if your content doesn’t contain the words your audience searches for, they won’t find you. The words people search to find you are your “money words,” your keywords that matter.
Source: TECH TALK: Choose best keywords for your website | Local News | goshennews.com
For the small business owner, growing the business is a full-time job. The task of building a website can be costly and time-consuming, not to mention stressful. Google has made it possible to rank #1 in Google, even without a website. Hard to believe, right?Well, Google has something called Google My Business. By claiming and verifying your business with Google My Business (GMB), you can appear on Google Maps.
Source: How to Rank on Google Without a Website – JewishLink of New Jersey
Businesses that have been able to optimize their on-page and off-page SEO strategies are already reaping the supreme benefits of local SEO. For others, there are undeniable opportunities to begin their local SEO journeys.
Source: How to get started with local SEO | Search Engine Watch
You heard it right. Once again Facebook has launched a change in how your News Feed will be viewed. Yes, this will affect business owners who use the platform to gain leads, make sales, and engage with your audience.The intention is for Facebook users to have a News Feed full of posts by friends and family and move away from unpaid organic content from company Pages. In an effort to bring Facebook back to its original product goals of connecting people with one another across the globe, they are hoping that by stepping away from showing business content within the News Feed users will have more meaningful engagement as they once did.
Source: Facebook Is Making A Big Change To Your News Feed | Promo by Slidely – Video ads and Marketing
Small businesses often start by reaching out to the local community and not to a national stage. Promoting locally is usually nowhere near as expensive as trying to get a foothold nationally. Newer businesses with limited marketing budgets must start small and build up as their sales increase to gradually expand city by city until they cover the whole of the UK.
Source: How to Promote Your #Business Locally : EU Reporter
But the new era of Walmart’s growth was set with the purchase of Hoboken, NJ-based e-commerce startup Jet.com for $3.3 billion August 2016. In particular, McMillon praised the influence of Jet.com founder Marc Lore’s oversight of all things digital at Walmart for turning Walmart into an omnichannel force.
Source: Walmart CEO Doug McMillon: To Drive Same-Store Sales, We Had To Build Up E-Commerce |
Voice activated speakers for the Connected Home are rapidly becoming mainstream consumer products — and those new devices are having an immediate impact on the way consumers search, Think With Google stats show.
Source: Think With Google: 5 Ways Voice Activated Assistants Are Changing Search |